App Discovery
Merchants can spend less time
searching and more time growing.
An online tale anchored
in a powerful narrative
and brand mission.
An online tale anchored
in a powerful narrative
and brand mission.
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Details
Client
Shopify
Year
2024
Role
Product Design and Concept Development
Background
App discovery on Shopify mobile faced real hurdles—tucked away behind login issues, lacking visibility, and offering little insight into user behavior.
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Details
Discovery lacked cohesion—mobile and web experiences varied widely, and authentication issues prevented a unified view of user behavior.
Challenges
App discovery on Shopify mobile faced real hurdles—tucked away behind login issues, lacking visibility, and offering little insight into user behavior.
Solution
Recognizing the unique needs of desktop and mobile users, we split the experience to solve for each platform independently—optimizing for intent, speed, and usability.
Details
Not all experiences need to match—it's more effective to design for each platform’s strengths.
Outcomes
We implemented tracking, streamlined login, guided merchants to the right surfaces, and refreshed the UI—resulting in a significantly improved user experience and enhanced ad effectiveness, with measurable gains across key performance metrics.
Details
Client
Shopify
Year
2022
Service
Product Design and Concept Development
Brief
App discovery on Shopify mobile faced real hurdles—tucked away behind login issues, lacking visibility, and offering little insight into user behavior.
a
Details
Client
Shopify
Year
2024
Role
Product Design and Concept Development
Background
App discovery on Shopify mobile faced real hurdles—tucked away behind login issues, lacking visibility, and offering little insight into user behavior.
a
Details
Discovery lacked cohesion—mobile and web experiences varied widely, and authentication issues prevented a unified view of user behavior.
Challenges
App discovery on Shopify mobile faced real hurdles—tucked away behind login issues, lacking visibility, and offering little insight into user behavior.
Solution
Recognizing the unique needs of desktop and mobile users, we split the experience to solve for each platform independently—optimizing for intent, speed, and usability.
Details
Not all experiences need to match—it's more effective to design for each platform’s strengths.
Outcomes
We implemented tracking, streamlined login, guided merchants to the right surfaces, and refreshed the UI—resulting in a significantly improved user experience and enhanced ad effectiveness, with measurable gains across key performance metrics.
Details
Client
Shopify
Year
2022
Service
Product Design and Concept Development
Brief
App discovery on Shopify mobile faced real hurdles—tucked away behind login issues, lacking visibility, and offering little insight into user behavior.