Campaign Manager
Bringing clarity and control
to multichannel marketing
Bringing clarity and control
to multichannel marketing
Bringing clarity and control
to multichannel marketing
Bringing clarity and control
to multichannel marketing
Campaign Manager
Bringing clarity and control
to multichannel marketing
Bringing clarity and control
to multichannel marketing
Bringing clarity and control
to multichannel marketing
a
Details
Company
Mailchimp
Year
2022
Role
Led product design and direction
Led product design and strategy
Brief
Mailchimp is a leading marketing platform for small and growing businesses, known for its powerful email marketing tools and expanding suite of digital marketing solutions. Over time, it has evolved into a full-service platform, enabling users to engage customers across multiple channels—including email, social media, web, and advertising—all from one place.
a
Details
Define goals and track impact.
Challenge
Marketers struggled to coordinate complex, multi-channel campaigns across teams and timelines—relying on scattered tools, manual workflows, and limited visibility into campaign performance. This fragmentation led to missed deadlines, inconsistent messaging, and inefficiencies that hindered impact. On average, merchants use seven martech tools to manage key marketing tactics such as SMS campaigns, social ads, loyalty programs, and customer support interactions.
Solution
A campaign manager that lets you plan, automate, and track multi-channel marketing campaigns—all from one intuitive dashboard. It allows one to monitor all of their campaign touchpoints, tasks, and reporting from a single source of truth.
Outcomes
Visualize all aspects of your campaigns on one calendar.
AI
Leveraged AI to help merchants. Campaign Manager enables users to see all associated campaign activities at a glance—like special events, limited-time promotions, holiday activations, seasonal campaigns, and more—and gives recommendations on the best days to plan marketing touchpoints based on industry benchmarks.
Success
Great adoption through private beta and eventual success for brands like True Crime Network saw a 700% increase in survey responses overnight and achieved a survey completion rate of over 90% after switching from on-air promotions to Mailchimp email campaigns.
Details
Client
Mailchimp
Year
2022
Service
Led product design and strategy
Brief
Mailchimp is a leading marketing platform for small and growing businesses, known for its powerful email marketing tools and expanding suite of digital marketing solutions. Over time, it has evolved into a full-service platform, enabling users to engage customers across multiple channels—including email, social media, web, and advertising—all from one place.
a
Details
Company
Mailchimp
Year
2022
Role
Led product design and direction
Brief
Mailchimp is a leading marketing platform for small and growing businesses, known for its powerful email marketing tools and expanding suite of digital marketing solutions. Over time, it has evolved into a full-service platform, enabling users to engage customers across multiple channels—including email, social media, web, and advertising—all from one place.
a
Details
Define goals and track impact.
Challenge
Marketers struggled to coordinate complex, multi-channel campaigns across teams and timelines—relying on scattered tools, manual workflows, and limited visibility into campaign performance. This fragmentation led to missed deadlines, inconsistent messaging, and inefficiencies that hindered impact. On average, merchants use seven martech tools to manage key marketing tactics such as SMS campaigns, social ads, loyalty programs, and customer support interactions.
Solution
A campaign manager that lets you plan, automate, and track multi-channel marketing campaigns—all from one intuitive dashboard. It allows one to monitor all of their campaign touchpoints, tasks, and reporting from a single source of truth.
Outcomes
Visualize all aspects of your campaigns on one calendar.
AI
Leveraged AI to help merchants. Campaign Manager enables users to see all associated campaign activities at a glance—like special events, limited-time promotions, holiday activations, seasonal campaigns, and more—and gives recommendations on the best days to plan marketing touchpoints based on industry benchmarks.
Success
Great adoption through private beta and eventual success for brands like True Crime Network saw a 700% increase in survey responses overnight and achieved a survey completion rate of over 90% after switching from on-air promotions to Mailchimp email campaigns.
Details
Client
Mailchimp
Year
2022
Service
Led product design and strategy
Brief
Mailchimp is a leading marketing platform for small and growing businesses, known for its powerful email marketing tools and expanding suite of digital marketing solutions. Over time, it has evolved into a full-service platform, enabling users to engage customers across multiple channels—including email, social media, web, and advertising—all from one place.